**Diwali Mela**

LSR came alive with vibrant colours and festivity on 1^st November, 2010. The shift from the boring classes to jubilant exultation, was to celebrate the festival of lights i.e. diwali. The traditional festival of lights with its significant message of victory of good over evil was celebrated with great pomp and show. Every year the celebration is earmarked by a small diwali mela organized by the NSS (National Social Service Organization) of LSR.

The mela was a happy affair with its assortment of food, games, accessories and the like. The presence of Rajasthan dancer’s, Punjabi dhol and a street play group left nothing else to be desired for. The festive mood was in full swing with every stall thronged by girls dancing either to the tune of Punjabi pop or Eminem rap. Apart from the stall’s set up by the NGO’s under the NSS, the different societies of LSR had also set up their respective stalls.

Entretia, the e- cell of LSR had also set up a stall at the diwali mela. Our stall was placed conveniently in the mela so as to capture more eyeballs, sell more products and hence earn more profit. The item’s exhibited for sale at our stall were cool flat chappals, assorted candies’, cloth bags, eco-friendly and multipurpose vase and customized posters. This was not all as there was also a betting game which required the individual to complete the task without tearing the paper given to the individual. Every member of the e-cell contributed in the successful sale of the items in the stall in their own way. For instance, some had taken up the duty of taking charge of the stall and persuading the customer’s into buying the items for sale at the diwali mela. The items were sold at “customer pocket friendly prices” like one pair of chappals for 130 rupees, bag for 165 rupees, and vase for 15 rupees and so on. This was the primary reason for the voluminous sale of our items at the diwali mela.

This effective pricing strategy helped us in earning profit and increasing the immensity of this festivity. The success of the event should also be attributed to all the members of the e-cell who volunteered and worked as a team under the praiseworthy leadership of the e-cell coordinator’s Smriti and Swati.