How ‘Fashion Blogging’ is changing the face of fashion photography (Part II)

Scott Schuman              http://www.thesartorialist.com

Scott Schuman in Autumn 2007. Photo by Christopher Peterson.

Scott Schuman is an American blogger and fashion photographer who created "The Sartorialist." After leaving his position as director of men's fashion at his showroom to take care of his daughter in September 2005, he began carrying a digital camera around and photographing people he saw on the street whose style he found striking. He then posted these to his blog, sometimes with short comments, always either favorable or open-minded. He is well known for photographing what have been described as 'real people.' He pioneered fashion photography in blog form.

Photographs from his blog

"The Sartorialist" quickly became a regular read for fashionistas, both on the street and in the upper echelons of the industry. Schuman began his site with the hopes of connecting fashion and everyday street life. He describes his philosophy as trying to echo how fashion designers looked at what they saw on the street: “My only strategy when I began The Sartorialist was to try and shoot style in a way that I knew most designers hunted for inspiration.”

Condé Nast tapped him to do something similar during Fashion Week in Paris for its style.com website. He has covered shows during New York's Fashion Week for Saks Fifth Avenue. Schuman has been featured in GQ Magazine where he was given his own page in every issue for nearly four years, as well as work appearing in Vogue Italia, Vogue Paris and Interview Magazine.

 An image from Schuman's Coach Campaign.

Schuman collaborated with numerous advertising campaigns: for The Gap and Verizon, with Kiehl’s on an exclusively commissioned product and campaign surrounding Father’s Day, Nespresso, DKNY Jeans, Gant, OVS, Crate & Barrel. Burberry, meanwhile, tapped Schuman to shoot the groundbreaking social media-cum-advertising “Art of the Trench” project.

About his shooting style in a Harper’s Bazaar interview, on how he chooses who to photograph he says: “No. I mean, there is that element–the [person who] totally wants to get shot, and dressed crazy. But that’s never what I shoot. It’s the people who want to be famous, shot by people who want to make their blog famous. But it’s not what I’m interested in. So the only way it affects me is I guess a more congested background when I’m shooting.”

In his interview with Vitamin Daily he says: “It took me a long time to be able to call myself a photographer. I didn’t train with anyone; I didn’t go to school for it. It took me a long time to get to the point where I could say that I have my own unique look, and people recognize my photographs.”

In 2009, an anthology of Schuman's favourite shots from around the world was published as a book entitled The Sartorialist.

 

Some pages from The Sartorialist (2009)

Schuman cites as inspiration the photography of documentary style cameramen like National Geographic’s SteveMcCurry, the man behind the now-famous June 1985 cover photo featuring an Afghani girl with haunting sea green eyes. Looking at Schuman’s photos, you can sense that he is trying to capture the inner spirit of his subjects, not only their fashion sense. “I’m not reporting on a bag; who’s carrying what bag and who’s wearing what dress. I’m not reporting on people,” he explained. “What I am looking for is a certain grace.”

But Mr. Schuman’s influence is felt far beyond the blogosphere. His beautifully framed photos, which feature fashion insiders and football fans alike, now appear on mood boards in design studios around the world. His photographic style has inspired countless advertising campaigns and editorials.

SusieLau                           www.stylebubble.co.uk/

Susanna Lau, also known as Susie Bubble, is a writer, editor and photographer living and working in London. Lau started her blog "Style Bubble" in March 2006, and since then she has enjoyed many fashion and photography adventures. Every day, Susie Lau logs on to her blog, Style Bubble, photographs her outfit, raves about a new designer and inspires her international fanbase. She's one of the first bloggers to be recognised by the industry - she was one of only two bloggers invited to a Gucci show in New York, and has since accepted tickets to Chanel and Lanvin.

“I'm self taught when it comes to photography, but at the beginning I would learn from the pro photographers and just mess around. I spent six months just auto shooting, and just built up my confidence.” she says in an interview with Cosmo magazine.

An overcast day, which is Susie’s preferred outdoor lighting, is much easier to work with, as it produces a friendlier and more diffused light - you'll see no dramatic shadows here! “And in any case, think of the poor model having to squint up at the sun while you get the correct camera settings. A screwed up face is never a good look.” she is quick to point in an interview with Marie Claire (2013). 'In terms of shooting, I have a set order of what shots I want to get in my head – a full length, a 3/4 and then catch any details close-up (shoes, bags etc.),' she says.

 

Photographs from her blog

“You want the attention to be focused on the person you’re photographing, not on the background. Scaffolding and white van don’t create the best background. It changes the entire photograph; you find your focus is drawn away from those beautiful clothes to read the background sign. If you want to express calm in a portrait, choose a calm background. Rather than shooting on a flat wall (Susie loves to get depth in a photograph) placing a model in the centre of a road, preferably a quieter one, will create an instant frame.” says Sussie in ‘How to become a fashion photographer: a masterclass with Susie Lau’ in Cosmo magazine (2013).

Style Bubble's Susie loves to photograph details. She often finds her self snapping away in restaurant or walking down the street when she sees wonderful textures all around her. These snapshots are great for inspiration on colours and themes for future shoots.

Some other photographs from her blog.

Lau was editor of Dazed Digital, the website of Dazed & Confused magazine, from 2008-2010. Lau now works full-time on her blog and other freelance projects, including writing for Elle, The Daily Rubbish and Dazed Digital.